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BTB holds its second annual BTB Love Belize Sea Challenge to promote attractions of Belize’s coastline

The second Belize Tourism Board(BTB)Love Belize Sea  challenge,  a  grueling six-day  adventurous  extreme  race covering  over  218miles  of  sea paddling. The challenge commenced at Punta Gorda on May 22ndand concluded at the Rainbow Beach  in  Corozal  Town  on  Monday,  May  27thas  the  kayakers  crossed  the  finishing line  amid thunderous cheering and applauses from the spectators.

Besides providing a truly unforgettable lifetime experience the race aimed to promote Belize as a key tourism destination for paddlers and kayakers; underscore Belize’s rich and effervescent culture and history, including food, music and tradition, of the communities along the coastline; create  environmental  awareness with paddlers and fans on the important of protecting Belize’s natural and cultural resources and provide visiting teams with a unique Belizean experience and opportunity to see Belize from a closer and local perspective.

On day one from Punta Gorda, the contenders travelled to Abalone Caye to Monkey River and to Placencia. On the second day, paddlers travelled from Placencia to Hopkins by road, due to rough seas and inclement weather, where they then resumed their journey to Dangriga. On the third day the  paddlers  went from  Dangriga  Town  to  Gales  Point  Manatee  Bar  Mouth  to  Old  Belize  then Belize City. The Fourth day covered the distance from Belize City to St. George’s Caye to Caye Caulker and San Pedro. On the fifth day the participants travelled from San Pedro to Blackadore Caye and rested in Sarteneja. The final day took the paddlers from Sarteneja to Rainbow Beach in Corozal Town where the crowd came out in large numbers to welcome them.

There were three different categories of competitors, namely Male, Female and Mix teams with cash prizes totaling over $30,000 dollars. At the end, when the tally for the overall time count was made the event organizers issued the following results:

Male Team Category

First Place winners –Private Belize Adventures, who completed the race in 34 hrs 23 min
Second Place winners –Recinos Imports BDF Recce, who completed the race in 35 hours 17 min
Third Place winners –Belize Coast Guard, whocompleted the race in 35 hrs 18 min

Mixed Team Category

First Place winners –Belize Coast Guard Charlie, who completed the race in 38 hrs 58 min
Second Place winners –Dibary Jaguars, who completed the race in 39 hrs 1 min
Third Place winners –Belize Hotel Supplies

Women’s Category
St. George’s Caye Resort BDF, who were the only women to complete the race

Prior  to  the  race, the  BTB  launched  a  major  promotional  campaign  both  at  home  and  abroad.  Among these included the following:

*A  co-op  marketing  in  Europe  through  tour  operator  Pioneer  Expeditions  with  a  holiday package and a digital campaign with Adventure Travel Magazine.

*North America Market -Earned Media with outreach to kayaking magazines, social media content and an influencer engagement in country.

*Awareness at travel trade events and social media platforms for social content before and during the race.

*Countrywide media tour to promote the event. This included presentations on both radio and television stations.

*During the challenge, there were booths at race points for BTB branding and engaging with the public.

BTB  is  proud  to  be  a  part  of  this  historic  event  which  explored,  promoted  and  conserved  our beautiful Jewel, Belize a Curious Place

BTB holds its second annual BTB Love Belize Sea Challenge

BTB holds its second annual BTB Love Belize Sea Challenge

BTB holds its second annual BTB Love Belize Sea Challenge

BTB holds its second annual BTB Love Belize Sea Challenge

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