The Embassy of Belize in Mexico partnered with the Belize Tourism Board (BTB), the Belize Tourism Industry Association (BTIA), and the Belize Hotel Association (BHA), to organize a Familiarization (FAM) Trip for Mexican travel agencies from August 29 to September 6, 2016.
The eight participating agencies represent some of the largest and more established companies in Mexico. During their stay, the travel agents visited Belize City, Butterfly Falls, Caracol, Dangriga Town, Hatchet Caye, Hopkins, Lubaantun, Mountain Pine Ridge, Rio on Pools, San Ignacio Town, Silk Cayes, South Water Caye, Placencia, and Punta Gorda Town, where they were hosted by participating BTIA and BHA members.
The event is part of the Embassy’s on-going program aimed at actively promoting the Belizean tourism product in Mexico. This effort includes a Facebook campaign that has earned almost 140,000 likes to date and events, such as FAM Trips, that serve to promote business-to-business (B2B) contacts between the two countries’ tourism sectors.
This event follows the success of a similar trip organized by the Embassy of Belize in Mexico with BTIA in 2015 and which focused on Caye Caulker and San Pedro.