- Press Release, Belize Tourism Board, Belize City, Belize, November 13, 2014 – The Belize Tourism Board (BTB) hereby announces that after more than two years of service, the Director of Marketing & Industry Relations, Alyssa Carnegie, has resigned from the BTB, effective December 12th, 2014.
Director of Tourism, Karen Bevans, says, “Alyssa’s contributions and dedication to the BTB and, by extension, the tourism industry, haven’t gone unnoticed. Working with her for the past seven months has been an absolute pleasure. While we are sad to see her go, we understand and respect her desire to move on to pursue her own endeavors. We are grateful for the achievements under her leadership of the Marketing & Industry Relations Department, and we wish her the very best.”
Since joining the BTB in 2012, Alyssa was tasked with building and managing a Marketing team, and implementing key marketing strategies to promote Belize in new and innovative ways. Under her leadership, the BTB and Belize did a major rebranding, redefining the destination’s image of “Mother Nature’s Best Kept Secret,” to a place where visitors “Discover How To Be,” an effort that the BTB considers instrumental in achieving great success for Belize.