Belize Tourism Expo 2014 (BETEX 2014) was held in Belize City from May 7 – 12, 2014. The Expo is held in the country every two years and is a business-to-business event showcasing Belize’s travel destinations, hotels, tour operators, and other tourism service providers that attracts approximately 300 – 350 local and international tourism professionals and press representatives.
It is an exclusive opportunity for international travel resellers (trade visitors) to meet, network, negotiate and conduct business with local travel suppliers (exhibitors), learn more about Belize, and experience the destination first-hand. BETEX is an initiative of the Belize Tourism Industry Association (BTIA), Belize’s leading national private sector tourism association. BTIA represents a unified voice which advocated for issues that benefit its members, influences tourism policy, legislation and marketing for the sustainable development of the industry and improved quality of the visitor experience.
Properties represented at the event included businesses from San Pedro, Placencia, Cayo, Orange Walk, Caye Caulker and Toledo. There were various travel operators, hotels and resorts, tour operators, and other attractive, adventure-based organizations at BETEX 2014. Information on these places was readily available for those in attendance.
According to President of B.T.I.A., Herbert Haylock, the association ensures that its members provide top quality experiences that are second class to none in the region. Over the years, this has added to the numbers in overnight tourists to the country as well as the extension of the high season.