Primary tabs

The Belize Tourism Industry Association (BTIA) launched the 2012 edition of Destination Belize, the association’s official visitor magazine published by Idea Lab Studios, in Belize City on Tuesday, November 01, 2011.

For the past 15 years, BTIA’s Destination Belize magazine has been the authority on Belize travel, and the main promotional piece for Belize tourism. The 2012 edition is the 16th edition, and has been published for the first time by a Belize company. BTIA is proud to be working in partnership with Idea Lab Studios on this important initiative.

With the project's new integrated marketing approach including digital media, unprecedented reach is expected, with target audiences around the globe. In print, online, video and across a wide variety of new media platforms, this edition will truly entice readers to book their vacations, and embark on adventures throughout Belize.

A total of 60,000 printed copies will be distributed both locally and internationally in traditional and emerging markets: Belize, USA, Canada, Europe, Mexico, Central & South America. BTIA member hotels and advertisers will be able to offer the magazine to tourists free of cost. Non-paid print distribution includes in-room at hotels countrywide, tradeshows, direct mail and fulfillment, Belize embassies and consulates abroad, and other retail outlets.

Destination Belize is widely supported by the private sector, with 80+ advertisers. BTB has committed to circulating 20,000 magazines, primarily for circulation in key international markets (specially marked "Yours with compliments of the Belize Tourism Board").

BTIA and Idea Lab Studios wish to thank all those who contributed in any way to the production of the magazine, including advertisers, writers, photographers, and the entire production team.

For more information visit www.destinationbelize.com

Mr. Efren Perez, BTIA Board of Directors, was Master of Ceremony for the book launchDestination Belize Magazine Launch in Belize CityMr. Jim Scott, President of BTIA welcomed invited guestsDestination Belize Magazine Launch in Belize CityMr. Demian Solano, Idea Lab Studios, publisher of Destination BelizeMr Demian Solano presents highlights of Destination BelizeFirst Lady of Belize Kim Simplis Barrow assists Jim Scott, Demian Solano and Lindsay Garbutt in the unvailing of Destination Belize MagazineFirst Lady of Belize Kim Simplis Barrow assists Jim Scott, Demian Solano and Lindsay Garbutt in the unvailing of Destination Belize MagazineDestination Belize Magazine Launch in Belize CityDestination Belize Magazine Launch in Belize CityMrs Maria Garcia explains the significance of the Maya calendar to Daniella Wolly on the Magazine cover featuring Xunantunich archaeological siteMrs. Maria Garcia appears on the cover of Destination MagazineDestination Belize Magazine Launch in Belize CityDestination Belize Magazine Launch in Belize CityDaniella Wolly appears on the cover of Destination Belize MagazineComments fomr the Ministry of Tourism by Mr. Lindsay Garbutt, CEOAmbergris Today's Gerry Badillo with Nicole and Demian Solano at the launch of Destination Belize

Click Here for more stories on Ambergris Today Online

Dorian Nuñez's picture

Dorian Nuñez

No comment

Leave a Response