Belize City, Belize – April 23, 2013 – The Belize logo has been chosen as a finalist for the “One Show Design” 2013 awards, in the category of “Brand Identity – Logo Design.” The Belize Tourism Board and its Advertising and Online Agency, Olson, created the Belize logo as a part of a re-branding of Belize’s identity.
When creating the new logo, Olson made several trips to Belize to capture the essence of Belize’s authenticity and incorporate it in the creative behind the new logo. The BTB and OLSON used the old logo as an inspiration, while the new look of the logo is expected to make Belize more recognizable and to better position the destination in terms of its tourism product
The One Show awards are products of The One Club, which is an American non-profit organization which aims to recognize and promote excellence in advertising. The awards consist of One Show, One Show Design, One Show Interactive, and One Show Entertainment, and each of these consist of various categories. The awards take place during Creative Week, which is
May 6-10. The One Show Design winners will be announced on May 6.
A full listing of all the awards, categories, and finalists can be found at The One Club website.